As part of the server migration for MetroAmp.com, the discussion board was upgraded to the latest release of the open-source forum software phpBB3. Converting the bulletin board from phpBB2 to phpBB3 provided the perfect opportunity to add a custom theme to the forum, and incorporate the ability to sell ad space on the high-traffic site.
The theme involves the color scheme, textures, and logos of the Metro Amp product line, and also includes a link to their online store to help promote business within the user community. The forum is an invaluable customer relations and tech support tool, and the custom looks adds brand reinforcement and appeal for users. A banner advertising module is integrated into the theme as well, to provide a revenue stream to support the site.
