NetThink 21 has been hired to create original graphic designs for a line of screenprinted surf-themed infant and toddler clothing. Surf Shack Baby of Jupiter, Florida is developing an innovative range of lifestyle apparel for future surfers. The first design, “Surf Royalty” has been submitted and approved.
Surf Shack Baby provided a creative brief that called for elements of heraldry and royalty, mixed with surf imagery. They specified an intricate design which needed to include: banners, a crown, a shield, lions, surfboards, and hibiscus flowers (their company symbol). The finished design is below.
The client’s reaction on seeing the final version: “We LOVE it! Thank you so much!”
The design will be screen printed on onesies for infants and toddlers. The range is targeted at surfing parents who want their children to wear surf clothing with fresh and edgy designs.
